The world today is increasingly dependent on the Internet. According to Statista, the worldwide business-to-consumer (B2C) e-commerce sales amounted to more than $1.2 trillion in 2013, which is up more than $142 billion year on year.
For business owners or aspiring entrepreneurs, you must take advantage of these recent developments because it is bound to have a positive impact on your business.
But how and where do you start? Leveraging on social media is undeniably the best way to do so.
Also called social networking sites (SNS), they allow you to reach out and engage with customers anywhere around the world. Social media also allows you to promote your business and enable you to showcase your products or services.
In fact, there is no other place as effective to promote your business as your very own social media page. With the amount of prospective customers and variety of social media platforms out there, the benefits are endless.
For a clearer mental picture of how beneficial it can be, here are five specific ways on how social media can potentially boost your business.
- Positively establish your brand
Not only are you able to access the mass easily, but social media also let you put your best foot forward in doing so. Your own page enables you to showcase your logo, products, and services in the best way possible. You can upload high-res, professionally produced pictures of your products, which are sure to catch the attention of potential buyers. One common method of gaining traction and building rapport with your followers is by publishing useful articles, catering to their needs on your page.
- Effectively connect and know your customers intimately
Once you have established your online presence by gaining followers, you can then reach out to them directly. Posting questions or surveys allows them to ask you about your products or services, opening a direct line of communication between you and them. You can ask them what an affordable price is, or perhaps what design would they prefer. The possibilities are virtually endless; you just have to be creative.
- Build lasting relationships with your customers
You will be surprised that after tweaking your products or services according to your customers’ feedbacks, you are guaranteed to have better conversions. Those who responded and find the changes made will become your loyal customers. Satisfying your customers’ needs greatly improve your business and perhaps even enable it to edge out your competitors eventually.
Once you have established rapport, make a sincere effort to further strengthen your relationships with them.
An easy way to do so is by replying to their comments, whether good or bad. It shows them that your company cares, which in turn improve your reputation. In fact, you might even find it easier and more convenient than sending an email or calling just for inquiries. So do what you can to make the most out of it.
- Increased traffic to your website
If you have a website, you can promote it on your page as well. The more followers you engage on your page, the more visitors you will generate to your website. When your page, posts, or offers are shared on social media, those who are new to your business will also learn about your business. Either way, you gain more traffic not just to your social media page but also to your website, earning yourself increased revenue, better online authority, and brand popularity.
- Reduced business expenses
Unless you purchase any ads, having a social media page—or even several—costs virtually zero which can save yourself plenty of money on operations, customer service, and even advertising.
Social media can deliver wonders when applied the ‘right’ way. Indeed, they are great tools for promotion, customer service, and business operation. If you are not using them for your business, then the only thing that is probably stopping you is the fear of trying it out, or the lack of motivation to do so.
With our ever-changing society coupled with these benefits of bringing your business online on social media, there is no reason why you should delay any longer. So get started and build your online customer base now