Journey to the west: Summit eyes expansion in India

Summit organised its first event in India, marking the Southeast Asia's education company's fourth regional venture out of its home-base Malaysia.

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On Saturday, November 25, 2017: Summit organised its first event in India—marking the Southeast Asia's education company's fourth regional venture out of its home-base Malaysia.

The event, Transformational Leadership and Business Conference was held in JW Marriot, Bengaluru—followed by Mumbai and Pune, features both local and international speakers, who travelled far and wide to share their expertise with the Indian audience.

"We’re proud to be expanding in India and want to do all we can to deliver on that promise of providing education that matters in the real world. Summit aims to promote content that will best serve people in the rapidly evolving business landscape." John Chong, founder and managing director of Summit said at a press conference.

Summit's inaugural event in Bengaluru saw a record attendance of over 1,500 people.

For the past year, John Chong eyes expansion in India. With over a population of 1.3 billion, India is an especially attractive market to education firms given its rapid adoption of technology, and rising demand among the working professionals.

However, regulatory and infrastructure issues have kept a lot of small-to-medium size companies away from the market. But that is changing soon.

The company's CEO, Terence Yao says the physical event is just the first step in showcasing its brand in India.

Attendees in Pune gave a standing ovation at the end of the conference.

Another big area is online learning. To achieve that, Summit is ramping up its capabilities to offer instructional training classes, on-demand, and at affordable fees.

"We are patient because I strongly believe that the Indian education market is highly fragmented, but will certainly develop into a mature one. We don't want to repeat the traditional education model, and I think the best way to unlock this vast market is through how we leverage on technology—given the rise in availability of the internet," says Terence Yao.